The Battle of Gloucester: National Impact for a Local America 250 Story

SECTOR

Non-profit

CLIENTS

Battle of Gloucester Reenactment Committee, Revolution 250, Lexington Minute Men

GOAL

To support the Battle of Gloucester Reenactment Committee in telling and preserving the story of the Battle of Gloucester, a lesser-known battle of the American Revolution that carries national meaning as a contributing factor in the creation of the United States/Continental Navy

Background

The relationships JGPR built when our company began working on Lex250 led to JGPR’s involvement in other commemorations. We led social media strategy, media relations, and website design for several successful battle reenactment and America 250 events, including the Battle of Bunker Hill, Arlington 250 with actor Kurt Russell, and more recently, the Battle of Gloucester.

In light of the America250 celebrations taking place nationwide in 2026, the Battle of Gloucester Reenactment Committee brought JGPR on to assist in promoting the Battle of Gloucester reenactment events. The Battle of Gloucester is one of the lesser-known battles of the American Revolution. However, its impact is vast, both to the Gloucester community and to our nation as a pivotal moment that led to the creation by the Continental Congress of the Continental/U.S. Navy.

Concept

JGPR launched an aggressive strategy to tell the story of the Battle of Gloucester through social media and the traditional news media.

On the social media side, that meant creating a number of posts, reels, carousels and graphics, to continuously populate Battle of Gloucester social media accounts. This content told the stories of both the battle reenactment and those bringing it to life, while redirecting visitors to the website.

JGPR was also able to secure NBC 10 Boston as the official media partner for the Battle of Gloucester reenactment events. With their partnership, JGPR arranged several stories ahead of the events that showcased the unique aspects of the battle and its history. NBC Boston also covered the battle reenactments live with a tremendous crew and news presence, including broadcasting its entire morning news show from the beach in Gloucester.

In addition, JGPR pitched the reenactment events on a regional and national scale, including local, Boston, national and even international news outlets. We also set up a staging area for the media on-site, which JGPR staffed throughout the weekend to assist members of the media in arranging interviews and more.

Components

JGPR designed a website, battleofgloucester.com. The site highlighted event details and logistics. It also served as a central space for reenactors to register and access event information.
The JGPR team executed a social media strategy. This included graphics, social media reels, collaborative posts, and more. JGPR not only created the content, but also created a content calendar that led to posts being made on the accounts almost daily.
JGPR’s Executive Producer Gerald Hinch filmed and edited a series of vignette style reels. Reenactors, both soldiers and civilians, brought to life the history of the Battle of Gloucester and 17th-century Gloucester.
JGPR pitched the event to local, regional and national media outlets and social media influencers. We leveraged our strong media relationships to broadcast the events to a large number of media members.
JGPR secured NBC 10 Boston as the official media partner for the Battle of Gloucester Reenactment events. Through this partnership, JGPR met with the team at NBC regularly and pitched and organized several pre-event stories. We spotlighted different aspects of the event, including the civilian stories, the battle’s history, the preparation that went into preparing boats for the maritime aspects of the battle, and more.
JGPR organized a press conference announcing the Battle of Gloucester reenactments in November 2025. We organized a second press conference the week before the event to officially kick-off the event weekend.
JGPR designed media credentials and organized the setup for the media staging area. This gave media members the best point of access to both the land and sea battle reenactments. JGPR staffed the media staging area throughout the weekend and managed members of the media in attendance, arranging interviews with reenactors and committee members and helping to field any questions.
JGPR also covered the events on Battle of Gloucester social media channels, creating several posts and reels to showcase the event weekend.

Impact

Over the course of the weekend, more than 60 journalists representing over four dozen outlets attended the reenactment events. Media representation included regional and national television, newspaper, radio and social media influencers. From October 2025, when the project officially launched, media coverage of the events obtained an audience of 323 million viewers.

Social media posts, including over 100 posts and over 50 reels, brought 656,000 viewers to Battle of Gloucester media pages. We also saw over 37,000 interactions! Reels were particularly successful, accumulating 547,000 views. Two reels received over 100,000 views, and social content produced by NBC Boston saw an additional 613,200 views. Viewers spent over 1,300 hours watching reels posted to Battle of Gloucester social media.