In a tense environment with law enforcement and local police departments under scrutiny following the killing of George Floyd, JGPR worked with the Bedford Police Department (New Hampshire) to showcase the people who make up the department. The video team conducted informal interviews with department members in different settings around the community.
Through personal anecdotes about how and why they got into law enforcement and what the job means to them, viewers were able to connect with members of their police department in an emotional way. The video garnered overwhelmingly positive reaction on social media, with thousands of views.
The video was shot in a single day with the cooperation and assistance of the department’s Social Media Specialist and delivered to the client within five business days.