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Public Relations: A Professional Approach Textbook by John Guilfoil

Public Relations: A Professional Approach Textbook by John Guilfoil

10x8' Press Conference Backdrop Canopy Tent 10x20' with Sides

$199.00

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🚨 Attention Public Information Officers! 🚨

Your job requires precision, trust, and the ability to communicate effectively—especially in high-pressure situations. Whether you’re managing a crisis, handling the media, or ensuring transparency, you need the right PR strategies to succeed.

Public Relations: A Professional Approach takes a look at the PR industry that is part trusted adviser and part carpenter! With a fresh look at time-tested concepts, the book served as a service manual for those just starting to learn about public relations and those already working in the field. With case studies, visuals, and a few occasional rants, PR executive and former journalist John Guilfoil takes the reader on a journey from PR’s roots as a business, through psychological theory, all the way to Canva and beyond! The book contains several modern examples of PR at play in America and worldwide, and it promises to deliver timely field instruction by a working PR professional. The book also contains guest introductions to numerous chapters from other professionals and noteworthy figures in the field.
John Guilfoil’s textbook, published by Kendall Hunt Publishing, is referenced heavily in JGPR Academy live and on-demand training classes. It takes a fresh look at public relations from the standpoint of the actual practitioner. It is full of practical advice, case studies and information about the latest tools of the trade.
The book has an extensive section dedicated to government communications, and it teaches the reader about the psychology of influence communications without becoming a psych course.
A great read or desk reference for public information officers and those in leadership roles in police, fire and government to help you better understand how proper communications and public relations can make your organization more successful.

🔹 Why This Book is a Must-Read for PIOs:

✅ Crisis Communication Tactics – Learn how to craft the right message under pressure.
✅ Master Media Relations – Build strong journalist connections and manage interviews.
✅ Social Media Strategies – Prevent misinformation and engage with the public effectively.
✅ Press Conference & Public Statement Tips – Communicate clearly and confidently.
✅ Legal & Ethical Guidance – Navigate First Amendment issues, public records laws, and transparency.
✅ Reputation Management – Protect and enhance your agency’s credibility.
✅ Real-World Case Studies – Gain insights from actual PR challenges and successes.

Whether you’re new to the role or a seasoned pro, this book will sharpen your skills and elevate your impact.

đź“Ť Get your copy today and become a stronger voice for your agency!