In today’s day and age, your voice matters. If you’re not confidently delivering your agency’s message, someone else in your town may take on the role of Public Information Officer. While it may seem harmless, it can lead to confusion, mixed messages, and community frustration.
Your community wants to hear directly from the experts that they trust. That’s you!
Some departments are already taking control of their message, sharing the good news, responding quickly to any incidents, and keeping the community informed. As a result of this, there is more support from residents and fewer misunderstandings.
The truth is, you don’t need some extravagant team or expensive technology. What you will need is a plan and your voice. How do you do this?
If you don’t tell your story, someone else will, and they may not have all the details they need to deliver an informed message.
Don’t have a PIO?
Maybe you’re a rural department, or maybe you’re in flux. Consider reaching out to John Guilfoil Public Relations, and we will work with your agency to distribute critical information, while amplifying stories and providing the tools, technology, and support needed in an ever-changing world.
Already have a PIO?
Perfect! Not only do we offer public relations services, but we’ll also work alongside your PIO to help them with messaging. From crisis management and website development to professional development and marketing materials for community and recruiting events, JGPR will work with your agency to develop the necessary tools to be successful in your strategic messaging.
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About John Guilfoil Public Relations, LLC
With the philosophy that every police and fire department and government agency deserves effective communications and public relations on the same scale as major corporations, John Guilfoil Public Relations produces clear, concise written materials, communications strategy, website development, and crisis management services for our clients and responds to breaking news incidents for more than 500 police and fire departments, public schools, and municipal governments, and nonprofits throughout the U.S. The company is based in Massachusetts and was founded by John Guilfoil, a former Boston Globe staff reporter who served as deputy press secretary for the late Boston Mayor Thomas M. Menino.