GROVELAND — John Guilfoil Public Relations LLC (JGPR) announces that the consulting agency has been honored nationally for its work with the Town of Groveland.
JGPR was the winner out of four finalists for the 2023 PRNEWS Digital Awards in the “Website Redesign” category for its innovative work in rethinking municipal government branding and user experience online.
On June 13, at 1 p.m., JGPR invites all municipal leaders to attend a FREE webinar called ‘Reimagine Your Municipality” — challenging local leaders to reimagine, rebrand and reenergize their websites and digital presences.
Last year, officials at the Town of Groveland reached out to JGPR because they wanted to create a community brand that would be carried through a new website and across all municipal departments. The desire was to develop a new town website and redesign several town department websites — fire, police, library and water/sewer — to reflect a consistent look and feel.
The JGPR team identified the Elm Park gazebo, elm trees and a historical Paul Revere bell as central town elements that could be pulled together to pay homage to the history of the town while incorporating a more modern look and feel. The original town website was reported by officials to be difficult to navigate, so advanced menus, homepage icons and visual components were important for the new custom layout.
A new town website logo and icons for Groveland’s library, fire department, town government, police department and water/sewer department gave consistency and improved navigation across the five town websites. JGPR previously redesigned the Groveland Police Department patch and incorporated the Revere bell into the overall town branding.
PRNEWS announced the award winners on Thursday.
“This year’s Digital Award winners embrace creativity and demonstrate how far- and wide-reaching digital communications can be,” said Erika Bradbury, Editorial Director of PRNEWS. “From platform-specific campaigns to crisis management communications, our winners represent a wide diversity of the types of work that can be accomplished.”
This is the third honor for the Groveland municipal rebranding and website campaign by John Guilfoil Public Relations. Last year, the company was honored with a GDUSA American Inhouse Design Award for the effort, and this year the Groveland town website is a finalist for a PR Club of New England Bell Ringer award in the “Website Relaunch” category.
Since its inception in 2013, JGPR has designed websites for municipal, public safety, and school clients. The company views effective website development and maintenance as a core component of its efficacy at improving government communications across the country.
About John Guilfoil Public Relations LLC:
Content. Strategy. Standards. With the philosophy that every police and fire department and government agency deserves effective communications and public relations on the same scale as major corporations, John Guilfoil Public Relations produces clear, concise written materials, communications strategy, website development, and crisis management services for our clients and responds to breaking news incidents for hundreds of police and fire departments, public schools, municipal governments, and non-profits nationwide. The company is based in Massachusetts and was founded by John Guilfoil, a former Boston Globe staff reporter who served as deputy press secretary for the late Boston Mayor Thomas M. Menino. JGPR.net.
On June 13, at 1 p.m., JGPR invites all municipal leaders to attend a FREE webinar called ‘Reimagine Your Municipality” — challenging local leaders to reimagine, rebrand and reenergize their websites and digital presences.
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