John Guilfoil Public Relations (JGPR) proudly announces that it has received two American Inhouse Design Awards from Graphic Design USA (GDUSA) for its work on the Get Lost in Ludlow and Lex250 campaigns.
Two of JGPR’s signature campaigns, “Get Lost in Ludlow” and Lex250, were awarded in the Integrated Marketing Campaign category.
GDUSA magazine and website have long presented competitors that focus on areas of growth and opportunity for creative professionals. The annual American Inhouse Design Awards program is the original and premier showcase of inhouse design excellence and honors the extraordinary value that inhouse designers bring to the table.
JGPR’s submissions were selected from more than 5,000 entries to be recognized, making them part of the top 10 percent of design projects in the nation.
Lex250 featured a thorough communications strategy and integrated multimedia approach to highlight the Town of Lexington’s efforts and the people behind Lex250, attracting maximum media exposure around the world for the commemoration celebrating the 250th anniversary of the Battle of Lexington. JGPR’s efforts reached a global audience of more than 15 billion people through more than 5,500 media mentions.
The campaign team included Founder and Principal John Guilfoil, Senior Vice President Benjamin Paulin, Vice President of Digital & Enterprise Accounts Kristen Potter, Account Manager Cody Shepherd, Digital Project Manager Danielle Fortin and Junior Public Relations Associate Payton Hebert.
Get Lost in Ludlow invites visitors and the surrounding community to stop in the Town of Ludlow and spend time with its restaurants, recreation and history. Through logo and website design, the creation of robust social media channels and video development, JGPR markets the Town of Ludlow as a tourist destination, increasing brand awareness and driving economic growth. Get Lost in Ludlow was also awarded a Merit Award for Hospitality/Travel/Entertainment Industry Campaign at the 57th Annual Bell Ringer Awards in June.
The campaign team was led by Kristen Potter and included Senior Public Relations Associate Camryn Langille, Marketing Manager Katelyn Goddard, Danielle Fortin, Payton Hebert, and Executive Producer Gerald Hinch.
“I am truly happy to see our JGPR teammates receive the recognition they deserve for jobs well done,” said Guilfoil. “The unmitigated success of Lex250, with a combined viewing audience of over 15 billion, and the ongoing strength of the Get Lost in Ludlow campaign both stand as a testament to the company’s range in media relations, event planning, graphic design and integrated marketing communications.”
About John Guilfoil Public Relations:
With the philosophy that every police and fire department and government agency deserves effective communications and public relations on the same scale as major corporations, John Guilfoil Public Relations produces clear, concise written materials, communications strategy, website development, and crisis management services for our clients and responds to breaking news incidents for more than 500 police and fire departments, public schools, and municipal governments, and nonprofits throughout the U.S. The company is based in Massachusetts and was founded by John Guilfoil, a former Boston Globe staff reporter who served as deputy press secretary for the late Boston Mayor Thomas M. Menino. JGPR.net.