JGPR recently designed a logo for the New England FOOLS — Fraternal Order of Leatherheads Society — the local chapter of a nationwide firefighter charity and training organization.
The non-political Leatherheads Society was founded in Orlando in 1995, and the New England chapter was formed in 2003. Its president is Georgetown Fire Department Deputy Chief Rusty Ricker. We are also wrapping up a new website for them!
Thanks to everyone who commented on Facebook, LinkedIn, and via instant message/email on the JGPR logo design process.
I’ve worked with the artist on some edits — what do you all think of these choices:
I still might nix the Latin and just write John Guilfoil Public Relations where the Latin is now, or put JGPR.net if it’s being used with the big words to the left.
Quill pen or microphone? Old school radio microphone or television microphone? Blue? Grey? Red? Black? What do you think?
I’m in the process of having a logo designed for JGPR that represents our work and commitment to those who serve others. So, it occurred to me to model the JGPR logo after a “patch” used by police and fire departments.
After working with an artist who specializes in designing patches, we came up with this sketch:
From that sketch, we came up with these potential logos:
It keeps the JGPR letters big and bold, with a microphone in the foreground, representing the media, and the police/fire insignia in the background. The microphone cord also trails off to a heartbeat, which I think is a great touch.
On the bottom, I added Subvenio Munus Muneris, which roughly means “Come to the aid of those who serve” in Latin.
I know there’s an argument that using a patch as a logo is a bit native, but I’ve made so many logos, and after a while, I think corporate logos all start to look, well, corporate.
But I’d love some feedback from my media and pr friends!
Here are two other designs that the artist came up with:
