Every public safety agency should have a uniform approach to handling media inquiries, which includes who is and is not authorized to speak to the press about a story, whether its an incident or otherwise.
JGPR will work with your command staff to identify the individuals who are best suited to serve as the public face of the department, and will craft the language that will guide your agency’s interactions with the media.
A concrete media relations policy will help tie up loose ends and ensure that your department is doing everything it can to communicate completely and efficiently both in crisis situations and responding to non-emergency media inquiries. A strong policy will also ease the pathway to communication with the press, helping the department publicize its good work and build trust in the community it serves.