Why do you need Public Relations?

JGPR regularly conducts media training and gives presentations to police and fire departments on topics ranging from “Public Information Basics” to “Critical Incident Media Relations.”

Some of our key points are constant:

  • You need a public information plan
  • You need a public information officer (or designee)
  • A police/fire chief should NOT be a public information officer (Why? Ask us.)
  • Crisis is an opportunity

Here are a few slides from our of our recent presentations. Contact us if you are interested in scheduling a meeting or training sessions in your community!


If you’re not talking to the press, the press is talking to someone else.


This is the last thing you want to hear.


Experiences like this remind us why it’s important for leaders to stand (sometimes literally) during a crisis.


We have examples, unfortunately.

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