A major problem facing school superintendents at the start of the school year was how to communicate the changes and safety precautions surrounding hybrid learning. Video was a perfect solution, allowing schools to both show and tell.
In this unscripted video from Hull schools, as the superintendent and HVAC engineer describe the changes, the viewer sees those changes on screen and can process what it is like inside classrooms and hallways. JGPR worked with the Superintendent to identify which changes and precautions needed to be highlighted in the script and worked to find the corresponding visual inside each school building in the district.
The video, in conjunction with a second video featuring school nurses, was shot over the course of two days to accommodate scheduling and availability. The finalized video was published in three business days of the final day of shooting.