The 2020 Election was the first to feature expanded early-voting in several states, including Massachusetts. JGPR worked with the Town of Cohasset to develop a step-by-step explanation of the various ways voters could cast their ballots.
In place of narration, each step in the process is detailed through text on the screen. The pairing of text and visuals, provided viewers with a realistic expectation of how voting early-in-person would work.
This video was shot in a single day, concurrently with a separate video. JGPR worked with the Town Clerk to identify the key dates and deadlines to include as text elements. Shot well in advance of voting, the finalized video was published 3 days before early-in-person voting began.