• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
John Guilfoil Public Relations LLC

John Guilfoil Public Relations LLC

PR for Police, Fire, Schools and Municipal Government

  • About
    • About
    • Team
    • Internships
  • Services
    • Content
    • Strategy
    • Standards
    • COVID-19 Crisis Communications
    • Work With Us
  • Our Work
    • Portfolio
    • Sectors We Serve
  • News
    • COVID-19 News
    • Client News
    • JGPR News
  • Contact
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Vimeo

Cooperative Middle School Capital Projects Campaign

October 29, 2019 by Melina Schuler

Cooperative Middle School in New Hampshire was facing overcrowding and outdated facilities that were adversely impacting the school’s teaching and learning. 

Despite being constructed in the late 1990s, the teaching philosophy for middle school had changed, and there had been an increase in the number of students whose needs were not being met by the existing facility—rendering it obsolete and insufficient for the school’s curriculum and student population.

The school had tried in two previous years to pass a bond article for a school expansion and renewal project, but it had failed at the ballot box. In 2019, the district again put forth to voters a bond article—this time hiring JGPR to develop a communications strategy for the project.

Four months ahead of the April vote, JGPR put together a comprehensive strategy that included a website with full documentation of the project, a series of public meetings in the towns that would see a tax increase for the project, assistance with talking points and presentation materials for meetings, and ongoing news releases about the needs of the school and the positive impact the construction project would have.

Working with Cooperative Middle School staff, the JGPR team helped CMS identify their key project messages, turning them into precise statements about the project for the website that the public would be able to immediately understand. In addition a photographer took compelling photos of the spaces in need of an update, capturing the cramped nature in the current school layout. The JGPR team combed the project for possible questions the public could have, and made sure to address those up front on the project website. 

To ensure that all members of the community knew about the proposal and had a chance to voice an opinion, the JGPR team worked with CMS staff to organize in-depth presentations in all of the towns served by the SAU 16.

JGPR stayed in almost daily communication with SAU 16, with three JGPR staff members dedicated to supporting the initiative. In April 2019 the bond article passed in all of the impacted communities.

Primary Sidebar


Email Updates

Email [email protected] if you wish to be placed on a SPECIFIC email list for your beat, agency or community. Or enter your email address here to subscribe for ALL updates from JGPR and our clients.

Join 9,943 other subscribers


Recent News

  • Town of Hingham Announces COVID-19 Vaccination Clinic for First Responders in Town January 16, 2021
  • Towns of Hingham, Hull, Scituate and Cohasset Continue to Advocate for Transit Services as Schedule Changes Soon to Take Effect January 15, 2021
  • North Reading Fire Department Reminds Residents of Ice Safety Tips January 15, 2021
  • Enfield Fire District 1 Shares Cold Weather, Ice Safety Tips January 15, 2021
  • Ipswich Town Hall and Council on Aging to Temporarily Close Due to Local Rise in COVID-19 Cases January 15, 2021
« Pentucket School District Capital Projects Campaign
Police Assisted Addiction and Recovery Initiative »

Content. Strategy. Standards.

When you need help, turn to the award-winning team at the John Guilfoil Public Relations Agency.


Contact Us Work With Us

Footer

Always Open

Call us: 617-993-0003

We’re available 24/7/365.

Location

Main Office
Northern New England

8 Prospect St.
Georgetown, MA 01833
617-993-0003

Southern New England
409 Pond St. Unit 8
Braintree, MA 02184
781-428-3299

Award Winning

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Vimeo

Stay up-to-date with breaking JGPR client news.

Subscribe to this website

Email [email protected] if you wish to be placed on a SPECIFIC email list for your beat, agency or community. Or enter your email address here to subscribe for ALL updates from JGPR and our clients.

Join 9,943 other subscribers

Copyright © 2021 John Guilfoil Public Relations, LLC Log in · Privacy Policy