The Contoocook Valley School District needed a way to stress the importance of continued proper COVID-19 safety measures during its remote learning period over the holiday season.
JGPR created the #ConValCommunityPledge to meet that goal. The pledge consisted of washing hands, watching distance, wearing a mask and staying in a small group followed by a personal reason. Students from the high school and an elementary school take the pledge in the video, each sharing sweet and heartwarming reasons for continuing to follow public health guidelines.
The video ends with a call to action to other members of the community to also take the pledge. Each pledge and reason and reason is reinforced with stylized text. The video was shot in a single day with coordination from the School District and delivered in less than a week.