New Messaging Created to Reflect Authentic Essence of Greater Lowell Technical High School Community
TYNGSBOROUGH — Superintendent Jill Davis and Assistant Superintendent/Principal Michael Barton are pleased to announce the unveiling of Greater Lowell Technical High School’s new logo and updated messaging.
The new, modernized logo includes a crest that pays tribute to the school’s long tradition of technical education as well as recognizing some of the contemporary programs offered to the student body. The crest includes icons representing academic excellence, global student diversity, traditional trade education, newer technical programs in health and medical assisting, as well as technology and innovation. Perched atop the crest is the school’s legacy mascot, The Gryphon.
The logo development project was comprehensive, taking almost 14 months to complete, and was led by Director of Technology, Enrollment, and Information Lisa Martinez. To authentically capture the essence of the school, Director Martinez partnered with brand strategist Chris Langathianos of Brandigo Global to conduct competitive research, survey students and faculty, and conduct one-on-one, in-depth interviews with students, parents and faculty. In addition to developing the new logo, a new statement of value was created using the findings of the research efforts.
The new value statement, created to answer the critical question “Why choose GLTHS over another school?” is:
“Greater Lowell Technical High School nurtures and builds upon the unique strengths of young adults to help them exceed their greatest expectations. Whether it’s college or career, GLTHS prepares students to excel as global citizens.”
Director Martinez said the project was thorough and highly engaging within the school community.
“Our logo included some elements that were obsolete and dated, so it was time for a brand evolution that truly represented Greater Lowell Technical High School and the value of the two-in-one education model,” Director Martinez said.
“When we started this project, we wanted it to be inclusive of students, faculty, and parents. We heard from cross-sections of all those groups,” she said. “Because of that, we are not only excited about our updated brand, but we are proud of the level of inclusion and involvement the entire school community had in making it a reality.”
The new logo was approved by the District School Committee in the spring. Introduction of the updated brand was delayed to coincide with the 2021-2022 school year.
Use of the updated logo will begin immediately throughout the school, on the school website, on all social media, and on all branded collateral material.