When to tweet
Twitter and social media are invaluable tools for police, firefighters, and businesses alike. Social media can establish your brand and help you interact directly with customers and constituents. It is useful for research and investigation.
And it can also freeze a special moment in time…
— Mayor Tom Menino (@mayortommenino) April 20, 2013
After a long week in April 2013, Mayor Menino’s staff captured a pivotal moment that helped bring closure to a tired city.
Like all other forms of communication, you can make social media mean something, or it can be used against you, as you’ll see here.