At the end of 2012, Mayor Menino cut short a vacation in Italy due to illness. What followed was a lengthy hospital stay, a diagnosis of Diabetes, a broken back, an infection, and an important stint at a rehab hospital. It was the latest in an unfortunate string of health issues for the Mayor.
From a communications standpoint, it was important to have the Mayor talk to his city, even if he was not feeling 100%.
“I’m still out there fighting,” Mayor Menino said in an interview with WCVB-TV.
This was also important to maintain momentum in City government while the mayor was in the hospital.
It was business as usual at City Hall — Mayor’s orders. That message was most important, from the standpoint of crisis management.